‘Switch: How to Change Things When Change Is Hard’ by Chip Heath and Dan Heath

The other day, I posted a review of ‘The Power of Habit: Why We Do What We Do in Life and Business’ by Charles Duhigg. The main theme of the book is how to reprogram your habits, from quitting smoking to starting exercise at the habitual level. Another great book about sustainable change is ‘Switch: How to Change Things When Change Is Hard’ by Chip Heath and Dan Heath.

Instead of the ‘Cue – Routine – Reward’ cycle that introduced in ‘The Power of Habit,’ the author of this book proposes another trinity – Rider, Elephant, and Path. It seems three is the magic number in the world of change.

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‘The Power of Habit: Why We Do What We Do in Life and Business’ by Charles Duhigg

Was your New Year’s resolution to get fit, to spend more time with family, or to quit smoking? It’s been already three months. How are you doing so far? If you are a part of the majority, your answer would not be great. No worries. I’m on the same boat. I can easily count a dozen of falied resolutions. Wake up early for a run. Reduce time on the Internet. Read 100 books per year. Et cetra, et cetra. You know, it’s hard!

Yes, we know it’s hard to drop a bad habit or to create a good habit. According to a research quoted in the book, up to 40% of our daily activities are controled by habits, not by a conscious decision making. 40%? You may not believe it. That’s the point. Habit is so hard to change because you don’t notice it. This book shows why these habits are so strong and how you can reprogram them.

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