This book is not about celebrity entrepreneurs like Steve Jobs and Mark Zuckerberg. This book is about ordinary people like you and me, who don’t have a special talent, past experience or abundant amount of money to start a successful business today. Nevertheless, the author says you can become an entrepreneur today. To show you what you can, he busted typical three myths about entrepreneur’s requirements – Extraordinary Talent, Customer and Funding.
Myth #1 – Extraordinary Talent
Today the word ‘entrepreneur’ or ‘startup’ has become sounding cool, thanks to the great success stories of young and talented corporate founders that media covers every day. Media makes you think that becoming a successful entrepreneur means becoming Jobs or Zuckerberg. They are, however, only a small fraction of the entire entrepreneur population in the world. Vast majority of them are ordinary people that no media follows. Setting Jobs as a role model is good, but you don’t need to mythologize the entrepreneurship.
Myth #2 – Customer
Another misconception about entrepreneurship is the need to know what the customers want. The author argues that the customers are not the first priority, but you are. You as the sole drive of your company is the most important success factor. In order to keep on pushing your business forward, sometimes under the toughest time, it is you who should be hyper passionate about your business – not your customers.
Myth #3 – Funding
‘I need money to start a business’ is a typical excuse that the would-be entrepreneurs use. Even if you wait for life, however, no one will come and give you money to start your business. What you can do is to start it anyway, with limited resources at hand now. The author introduces a lot of creative but feasible way to utilize the resources that anyone has. Starting up a business is not equal to pitching a fancy business plan to an Angel or a Venture Capital. You can start it with what you already have – today.
The author used toilet paper as a symbol of the resource at hand (or lack of) but it may not be a good analogy in India, where I frequently have a toilet paper problem.