As I’m writing this review in 2011, it’s been already six years since this book was published. While the main theory of the book still holds unchanged, the world has changed a lot since then.
In 2005, the Americans were in the peak of the Subprime bubble, which was going to burst hard and crush the US economy, then the global economy inevitably, within a couple of years. Probably unrelated to the crisis, it was also 2005 when Steve Jobs gave a famous speech at Stanford University, telling the students to “stay hungry, stay foolish.”
The core theme of the book is very simple: the technologies have overcome the socioeconomic challenges due to geographical vastness of the globe. He draws a comparison between today when the world is flat and the era of great voyage,when Christopher Columbus and other explorers risked their life to discover that the world is not flat.
To explain why the world has become flat after five centuries, the author lists ten “flatteners.” Some of those technical and business innovations, such as the Internet, open source, offshoring, and supply chain are still key drivers of the ongoing globalization. Other flatteners have evolved into a different form. The workflow software, which is to integrate business processes over the boundary of one company’s information systems, is now branded as cloud computing. Internet search engines and portals have been replaced by the social media, and PDAs by iPhone and iPad.
This was the book inspired me to come to India to see how the world is flattening. The title of this blog ‘Voyager of the Flattening World’ also comes from this book. A must read for today’s explorers of the great globalization era.
Link to the official website: The World Is Flat